M Moser is converting creativity into space for music industry giant, The Azoff Company, in Los Angeles.
In the heart of one of the world’s entertainment capitals, Los Angeles, M Moser’s team completed an office renovation project tailored for Global Music Rights (GMR). The company, a subgroup of The Azoff Company, partnered with them to complete the design, refresh and expansion of distinct zones across its office’s 10th floor. Timeless aesthetics connect with optimal functionality in a one-of-a-kind space for these music industry disruptors.
Key Highlights
- Renovating an office space to connect timeless aesthetics and functionality.
- Creating an inviting and collaborative workspace that promotes relationship-building and idea-sharing.
- Reflecting the company’s aspirations and the dynamic spirit of the entertainment industry.
A Harmonic Balance
As a distinguished player in the entertainment industry, The Azoff Company sought to empower its subsidiary, GMR, with a workspace that caters to the intricate needs of the music rights management domain. The goal was to support employee collaboration and community spirit by creating an inviting, futureproof workplace that resounds with warmth and fosters a deep connection to creativity, community and lasting design.
Central to the design concept is a modern yet enduring selection of materials, textures and colours. Art, as an intrinsic expression of creativity, also became a defining element of GMR’s new workspace. Collaborating with a local art consultant, M Moser established a rotating art program that symbolises identity and evolution – mirroring the vibrant energy of the entertainment industry.
“Our design echoes Azoff’s commitment to excellence, weaving warmth, purpose and community into every corner of the workplace.”
— Sam Farhang, Director, M Moser Associates
Striking the Chords of Collaboration
The ‘communal heart’ of the office is a welcoming reception area. Featuring a shared pantry kitchen at the entryway, this space anchors the workplace design with a residential atmosphere. Combined, these elements provide a supportive backdrop for building relationships and sharing ideas.
The workspace incorporates executive offices along the perimeter balanced with collaborative bullpen spaces in the interior. Bespoke workstation solutions were developed in partnership with a custom workplace and furniture manufacturer to ensure a unique, distinctive design.
Transforming Challenges into Opportunity
Midway through the project, a design alteration surrounding the ceiling infrastructure and lighting occurred. This required swift yet careful intervention. Working with lighting experts, M Moser developed an enhanced lighting scheme that illuminates the space and underscores the design’s aesthetic elements.
By successfully navigating opportunities and challenges, the project establishes a warm, inviting environment that supports wellbeing and purpose. Natural light and greenery are emphasised throughout the space. These elements envelop all participants in an atmosphere that inspires professional collaboration through a sense of camaraderie and shared motivations.
Empowering Creativity and Connection
M Moser’s transformation of GMR’s workspace is a reflection of the company’s aspirations and spirit of creativity. A refuge of inspiration and support for its employees and clients, the space embraces the dynamic nature of the entertainment world. Furthermore, it acts as an extension of Azoff’s commitment to excellence in the industry.
Design
M Moser Los Angeles
Photography
Madeline Tolle
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People’s Choice Finalist!
The 2024 Next Work Environment Competition Office Design category had a record breaking amount of submissions this year!
The Azoff Company & GMR was recognized as one of 12 People’s Choice Finalists in the Office Design Category.
WDM turned to the readers to pick out the space where they would most like to work. Follow along to see how each office did!
